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Internal — Design Reference

Team

The leads, typography-led — Playfair names on ruled entries.

About view live ↗

00 Current

The live production component, rendered as-is — typography-led ruled entries.

The Team

Who You’ll Work With

  • Emily Whitman

    Owner & President

    Emily leads the client-facing work and copywriting — the calls, the onboarding, the words, and the relationships.

  • Scott Whitman

    Technical Lead

    Scott leads the technical side: websites and development, automation, billing, and the systems that keep things running.

We’re a team, so the lines blur — and that’s the point. One crew, one standard, and nothing falls through the cracks. And when the work calls for more hands, we bring them in: trusted people from our network, held to the same standard.

01 Two Watches

Flat editorial: the crew split into two numbered, ruled columns — station labels sit on the rule, big Playfair names are the portraits — and the roster closes under a full-width rule with the wider-network line stressed.

flat · ruled columns · station numerals · big serif names · stressed network line

The Team

Who You’ll Work With

  • Owner & President

    Emily Whitman

    Emily leads the client-facing work and copywriting — the calls, the onboarding, the words, and the relationships.

  • Technical Lead

    Scott Whitman

    Scott leads the technical side: websites and development, automation, billing, and the systems that keep things running.

We’re a team, so the lines blur — and that’s the point. One crew, one standard, and nothing falls through the cracks. And when the work calls for more hands, we bring them in: trusted people from our network, held to the same standard.

The compass in our logo isn’t just decoration — we’re sailors. Calm, capable, and steady on the water is how we like to work on land, too.

02 Porthole Plates

Nautical decor: each lead gets a white profile plate — a double-ringed porthole monogram breaching the top edge, a waterline keel along the base — with the team note beneath and the sailors' aside docked in a soft panel.

paper surface · white plates · porthole monograms · waterline keels · centered

The Team

Who You’ll Work With

  • Emily Whitman

    Owner & President

    Emily leads the client-facing work and copywriting — the calls, the onboarding, the words, and the relationships.

  • Scott Whitman

    Technical Lead

    Scott leads the technical side: websites and development, automation, billing, and the systems that keep things running.

We’re a team, so the lines blur — and that’s the point. One crew, one standard, and nothing falls through the cracks. And when the work calls for more hands, we bring them in: trusted people from our network, held to the same standard.

03 On Deck

On the blue: the crew board as a deep-blue band — stations over white serif names either side of a translucent rule, the rose ghosting off the top corner, and the sailors' line closing under the orange compass. Static seam; adoption re-adds the animated Waves.

blue-deep band · translucent divider · rose watermark · white serif note · static wave seam

The Team

Who You’ll Work With

  • Owner & President

    Emily Whitman

    Emily leads the client-facing work and copywriting — the calls, the onboarding, the words, and the relationships.

  • Technical Lead

    Scott Whitman

    Scott leads the technical side: websites and development, automation, billing, and the systems that keep things running.

We’re a team, so the lines blur — and that’s the point. One crew, one standard, and nothing falls through the cracks. And when the work calls for more hands, we bring them in: trusted people from our network, held to the same standard.

The compass in our logo isn’t just decoration — we’re sailors. Calm, capable, and steady on the water is how we like to work on land, too.

Context — the white section surface the crew band crests into; adoption swaps this static seam for the animated Waves.

04 Ship's Manifest

The crew as a ship's-manifest ledger — a white sheet on the chart grid, names signed in Playfair italic against leader-dot lines with their stations at the rule's end, remarks in small print under a double rule, and the chart compass sealing the corner. Wildcard — bends layout/motif conventions; brand palette and Playfair/Rubik only.

wildcard · manifest sheet · leader-dot ledger · double rules · compass seal

The Team

Who You’ll Work With

  • Emily Whitman

    Owner & President

    Emily leads the client-facing work and copywriting — the calls, the onboarding, the words, and the relationships.

  • Scott Whitman

    Technical Lead

    Scott leads the technical side: websites and development, automation, billing, and the systems that keep things running.

We’re a team, so the lines blur — and that’s the point. One crew, one standard, and nothing falls through the cracks. And when the work calls for more hands, we bring them in: trusted people from our network, held to the same standard.

The compass in our logo isn’t just decoration — we’re sailors. Calm, capable, and steady on the water is how we like to work on land, too.