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Internal — Design Reference

CTA Band

The closing call-to-action band that ends six pages (home copy as canonical).

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00 Current

The live shared component with the home page's props — its top wave seam crests down from the white surface above, exactly as in production.

Your steady crew, on every course.

Ready When You Are

Tell us what needs doing. We’ll take it from there.

01 Full Sail

Gradient-sky finale: the brand card's recipe at band scale — hero gradient, fading white graticule, rose watermark — with the settled dial, display heading, and the orange action centered. The white strip above each variant is context chrome: the light section that ends the page in production.

band gradient · graticule · rose watermark · settled dial · display heading · centered

Context — stand-in for the light section that ends the page above the band; the signature top wave crests down from this surface.

Your steady crew, on every course.

Ready When You Are

Tell us what needs doing. We’ll take it from there.

02 Still Water

Quiet register: flat blue-dark, no dial, no watermark, no texture — small-caps kicker, regular-weight Playfair heading, and the body's second sentence held slightly brighter. The one warm element on the page is the button.

flat blue-dark · no decor · left-aligned · regular-weight Playfair · single orange action

Context — stand-in for the light section that ends the page above the band; the signature top wave crests down from this surface.

Your steady crew, on every course.

Ready When You Are

Tell us what needs doing. We’ll take it from there.

03 Daybreak

Questions whether the send-off must be dark: the closer on chart paper — faint graticule, chart compass, the kicker as an italic signature line, ink display heading. The wave still crests down from the white section above, light on light.

paper surface · chart grid · chart compass · italic kicker · ink display · centered

Context — the same white surface above; here the crest lands on paper, light on light.

Your steady crew, on every course.

Ready When You Are

Tell us what needs doing. We’ll take it from there.

04 The Rail

Split composition: the statement holds the left — kicker, heading, opening sentence — while the action lives on a ruled rail to the right: small settled dial, the closing sentence in italic, then the button. Reads left to right like a chart legend.

split · statement left · action rail · ruled divider · small dial · left-aligned

Context — stand-in for the light section that ends the page above the band; the signature top wave crests down from this surface.

Your steady crew, on every course.

Ready When You Are

Tell us what needs doing.

We’ll take it from there.

05 Steady Bearing

The whole send-off becomes the instrument: a giant compass ring holds the kicker, heading, and body, and a single orange needle at its south point aims at the button below — the live band's settling-needle idea made structural. Wildcard — bends layout/motif conventions; brand palette and Playfair/Rubik only.

wildcard · giant compass ring · type inside the dial · orange south needle · centered

Context — stand-in for the light section that ends the page above the band; the signature top wave crests down from this surface.

Your steady crew, on every course.

Ready When You Are

Tell us what needs doing. We’ll take it from there.